ITC-ILO Membership strategies for employers' organisations

From 21 to 25 September, ITC-ACT/EMP organised a workshop on membership strategies for employers’ organisations: it was attended by 32 delegates from organisations from Africa, Asia, Latin America and the Balkan countries. Lectures were given by prof. Adrian Sargeant and prof. Stephen Pidgeon, both from the University of Plymouth and specialists in fundraising. Participants were introduced with principles about marketing, segmentation, use of social media, etc. and with concrete tips for improvement of their publications with the members. DECP director, Ronald de Leij, and his assistant, Mrs. Christine Rehbock, visited the workshop and greeted the participants on Wednesday 24 September, while J.M. Standaert, special advisor, attended the whole workshop. The organisation of the workshop was co-funded by DECP.