Manual on Membership strategies and policies

Membership is a permanent concern for Employers and Business Member Organizations (EBMOs): Members are the alpha and the omega of their existence, mission and future sustainability. Yet, less than 10% of EBMOs globally have a formalized membership strategy.

The new Manual on Membership strategies and policies released today fills a gap. It provides much needed tailored advice, taking account latest research and marketing theories. It illustrates and discusses current EBMO practices to propose practical ways to boost member recruitment, retention and engagement. It takes a holistic, systematic and multidisciplinary approach and provides “in one place” the rationale, arguments, tools and canvas for Board members and Executives to develop strong and future-proofed membership strategies.

Combining their expertise and extensive practical experience on membership development in this Manual, the authors - Jeanne Schmitt, Paolo Salvai and Arnout de Koster - from the ITCILO and DECP hope to spark the interest of all those working in the field of membership and to make a concrete contribution towards strengthening representative organisations worldwide.